3 Tips for Running a Vibrant Cosmetic Surgery Practice
Industry Perspective In today’s competitive world, a cosmetic surgeon who follows these essentials to patient satisfaction is a happy cosmetic surgeon.
The sky is the limit today for anyone with a medical or dental degree, many of whom dabble in treatments beyond their specialty. Cosmetic procedures in particular have become the Wild West, as companies market directly to doctors of various specialties, convincing them that a technique or device will make their patients happy and bring in the cash. Dentists now offer Botox, and dermatologists perform vaginal laser resurfacing. Cosmetic surgeons must stake their claim as the experts in aesthetic procedures who have the knowledge and skills to help patients achieve the best outcome.
The key is patient satisfaction. Here are three key steps to get there.
1. Adapt to today’s demand in minimally invasive procedures
Minimally invasive procedures are increasingly in demand. Some predict less-invasive cosmetic options will skyrocket 600 percent in the next few years. Cosmetic surgeons need to develop expertise in the cutting-edge procedures patients seek, from vaginal rejuvenation and fillers to combination surgical and non-surgical procedures, such as liposculpting.
2. Ensure quality results through training and credentials
It’s vitally important to help patients understand they should seek treatment from a qualified provider who has extensive education, training and experience in cosmetic procedures — including having the credentials to safely perform cosmetic procedures and deliver high-quality results.
This knowledge allows cosmetic surgeons to choose from various tools to achieve the best outcome for each patient. For example, there are a variety of fillers, from hyaluronic acid to botulinum toxin, and a high level of skill is necessary to ensure the right one is chosen and placed correctly. A patient with a good outcome is a satisfied patient. With many options for training — from weekend workshops to webinars — surgeons have no excuse for lacking the know-how on the latest techniques.
3. Foster strong patient relationships at every point of care
Excellent patient care, from that first phone to the last follow-up visit, is vital. Additionally, various marketing tools can help ensure happy patients. Patients love loyalty programs and often pass the word to friends, creating more buzz.
Because cosmetic surgery typically is not covered by insurance, patients appreciate being offered flexible ways to pay. Staff personal and professional development programs can go a long way to helping with patient satisfaction. Happy, more informed and engaged employees lead to happier patients.